We’ve put together a list of useful tips and links to help you land your very marketing job in Finland.
Created by The Awesome Marketers, a Slack community for marketers in Finland, and yes, according to our members, the most awesome one 😌
If you found us here, you’re likely searching for marketing jobs in Finland. We’ve been in your shoes.And the good news is, you can absolutely make it. 💪latest update: january 2026
Linkedin Job Search - the majority of good marketing roles come here, and you can create alerts for when a new job appears in your territory.
The Hub - jobs in startups.
English Jobs - jobs that do not require fluent Finnish
MeetFrank phone app - for tech jobs
Companies' own career websites - make a list of companies you’d like to work for. Twice a month, go through their websites and check open positions. Follow those companies and key people on LinkedIn to stay informed and spot opportunities early.
In short, in Finland, your network is your everything. I can’t even stress this enough. Many jobs are first opened to the close circle of your network and and sometimes people are hired within the network. That means, if you are not in the network, you won’t even know the vacancy existed in the first place.The good news is that a network can be built (even in the covid times). Try connecting with interesting people on LinkedIn and asking for lunch or a call (surprisingly, many people say yes). Be open about the reason being to meet new people in your industry. Join online and offline meetups. Join communities. NETWORK, NETWORK, NETWORK!How to Network like a ProNetworking is one of the best business skills you need to be a successful marketer in Helsinki. Networking comes in many forms, mainly indirect or direct networking. Indirect networking means that you attend events and workshops, join communities and interact with people there.Direct networking is when you're reaching out to people with the sole purpose of getting to know them. That might sound trickier, but actually, it can be very simple.Find other professionals in companies/industries that you're interested in and connect with them on LinkedIn. In pre-covid times, you would invite them for coffee/lunch to learn from them or talk about some marketing trends.You don't even have to be more specific than "I'm new in Finland, I'm looking for my first marketing job and I'd love to know your story." People are surprisingly welcoming to this type of request. Now, when real-life meetings are scarce, you could still ask a person for a call on that same topic.
Herizon community - a non-profit community helping international talent build careers in Finland. They run workshops, programs, and keynotes. Highly recommend checking their internship program.The Shortcut community - a community that hosts events and supports internationals in job searching and starting entrepreneurship.Business Helsinki - an initiative that helps with practical guidance on working as a freelancer or entrepreneur in Finland. Especially useful for taxes and administrative details.The Marketing Menu - a monthly dinner series that brings marketers together to connect and network.Startup Refugees - supports refugees, asylum seekers, and migrants in developing skills, finding employment, and starting their own businesses.Think Africa - a community-driven organisation building participation, representation, diversity, and collaboration between the African diaspora and Finnish society.Aalto ES or other ES societies - entrepreneurship societies connected to universities but open and welcoming to the general public. Aalto ES is the most active. You can join their events and projects or even help organise them, whether you are a student or not.Open university courses (Anywhere with a university)
a great option for those who do not plan to pursue a full degree but want local educational experience and insight into the Finnish approach to marketing.- Arcada Course calendar
- Aalto open university
How to get a job in Finland - a collection of tips and resources by Erica Terranova
Our webinar "Employers' Perspective on a Marketing Hire" (2021) and our other webinars
To find a job in Finland - the peer advisory film (2020) - 21-minute movie, tips by other foreigners
According to our own benchmark research "Marketing Salaries in Finland" done in autumn 2022, entry-level marketing professionals are gaining between 2000-3500e/month.- The average salary for marketers with less than a year of experience: 2600e/month
- The average salary for marketers with 1-2 years of experience: 3100e/month
- The average salary for marketers with 3-4 years of experience: 3500e/monthAll salaries are listed before taxes as it is common in Finland. The tax you pay depends on your salary, but it's usually around 15-25% if earning less than 3200e/month.According to the union's study in 2024, median salary in marketing-focused roles was about €4 080 per month. Follow the union for the fresh updates and salary benchmarks.
Professional unions offer legal support, career advice, professional training, and other benefits like discounts, special rates for cottages, bank benefits, and more.Marketing professional unions:- MMA, our recommendation
MMA is about security, protection, unemployment support, legal help, and structured career backing. It’s less about pure networking and more about full employment and career support.- MARK
MARK is about skills, community, inspiration, events, and professional development, with plenty of learning resources and networking but it does not provide a union’s legal/contract protection or unemployment fund.Union or no union, make sure you’re in an unemployment fund. That’s the truly vital part, as it influences how much you’ll receive if you suddenly become unemployed. Membership in an unemployment fund alone is typically around 70 € per year.Union ≠ unemployment fund. You don’t have to be a member of a union to be part of an unemployment fund.In general, unemployment funds will pay around up to 50-70% of your income. There are some exceptions and investigations (especially if you have been or currently are running a side gig as a Toiminimi or equivalent).Unemployment funds can be related to a specific discipline. This is a list of all the unemployment funds in Finland (25 in total) and their fees.This is a good article on the unions in Finland. In short, there are three union confederations, which comprise 71 unions.
Not gonna sugarcoat it. Finland’s unemployment rate is at 10.6% as of January 2026. That’s currently the highest in the EU. Job searching in Finland has always been tough for international immigrants. And with the current crisis, lay-offs, and market instability, it’s even harder now.
Upskill where you can. Get creative with your job search. And just as importantly, surround yourself with a supportive community and friends who’ll help you through the process.
Good luck 🧡
If you’re trawling through job sites, desperately applying to any job that might conceivably be relevant to you, and you count your applications in the hundreds, STOP!Quantity ≠ Quality
Determine what you want to work at, and look for jobs in that area. If you have no experience, do personal side projects. Link to them in your applications. When you pick your battles, you can put more effort into each application.
It takes time to find a good company and craft an application. If you're doing it thoroughly, it might take up to a few hours to fill in an application for 1 position. But, if you have read the whole guide, you might have guessed that applying is not simply enough. At the same time as you are applying, you need to learn practical digital marketing, network, and participate in extra side projects.In our experience, job search can easily last from 1-2 months to 6-9 months. You need to plan what you're going to do during that time.
Unfortunately, unpaid internships are still a common and often exploitative practice in Finland. In our experience, they rarely lead to real job opportunities. We strongly encourage you to keep a healthy distance from unpaid internships offered by commercial organisations.
If you do consider one, negotiate. At the very least, ask for minimum wage and corresponding working hours. And please check with Glassdoor or marketing and business communities whether the company has a reputation for running “intern farms”.
From what we’ve seen, the time you’d spend on an unpaid internship is often better invested in upskilling, building your portfolio, writing on LinkedIn, or supporting non-profit communities and organisations.
Take care and be safe 🤍
Every immigrant in Finland faces the same question.Do I need to learn Finnish?
We’re not here to tell you yes or no.
But here’s the reality. Many roles still expect fluent Finnish, and in marketing the language bar is often high. That said, Finland has also built a strong international scene. Tech startups and gaming companies are famously English-friendly, and plenty of people build successful careers here without speaking Finnish.
Learning Finnish can open more doors. But not speaking it does not shut them all. Your path will depend on your field, your goals, and how brave you feel about carving your own way.
Craft a Cover Letter
Look at the job description. Each bullet point is a writing prompt. Provide examples, from your professional or personal life. If you’re applying for a junior position, personal examples are sufficient enough. If you’re applying for a senior position and you don’t have professional examples to link to, then that job is probably not for you.
If there’s no option to provide a cover letter, write one anyway and send it to the recruiter via email.Personal Website / Portfolio
Build one. Document your projects and achievements there. Attach with the application.
Finally, FOLLOW UP!
Now you can track when your application is looked at, if they click on something, etc. Perfect — when you get that notification, send off that follow-up email, be open to questions, etc. If there is no email, use LinkedIn to follow up.Starting a conversation makes you memorable. These are basic marketing and sales skills. They require an effort but they also show something very, very important to your potential employer — that you know the basics, and that you’re applying tools and knowledge to improve your application.REMEMBER: Employers in Finland will mostly base their decision on what you provide in your application. They may look you up online, but they cannot use sensitive personal information in hiring decisions. So what you choose to share and how you structure it really matters.As with good marketing email practices:
- the subject is for providing a solution
- the body is for explaining the problem and the solution in brief
- behind the CTA is the beef.Cover letters are similar: you address their concerns, briefly explain how you have solved these issues in the past, and link to supporting documentation.
This gives your employer the chance to skim, then deep dive. And gives you actionable data to follow up on.PS: If you don’t get the job, always ask why. Use that information to tailor future applications. And, however hard it may be, always keep moving forward — next, next, next — remember, those who solely dwell in the past or the future forget to live in the present.
Job searching in Finland is not always a walk in the park. And we can’t stress enough how important the support of your close and professional circle is. Join events. Meet new people. Take breaks when you need them. And if it makes sense for your situation, consider freelance or part-time work while focusing on building your skills.
You’ve got this 🧡
© 2026 by The Awesome Marketers
Credits to Colm O Searcoid, Polina Zyaparova, Anna Pogrebniak and the whole community for putting this together